Location: HSR, Bengaluru
Function: Marketing
Reports To: Head of Marketing
About Us
We’re a fast-growing B2B SaaS company helping HR teams solve performance management and talent acquisition. With a solid foundation of organic traffic and a strong product-market fit, we’re now ready to scale our inbound pipeline through high-impact SEO strategies, especially at the bottom of the funnel. If you're excited about driving revenue through content and search, and want to own and evolve the SEO engine at a high-growth startup, this role is for you.
What You’ll Own
As our SEO Lead, you will be the go-to person for organic growth strategy, execution, and performance, with a sharp focus on revenue-driving traffic.
Your Responsibilities
BOFU Content Strategy & Execution:
Develop and execute a strategy focused on getting traffic from bottom-of-funnel searches (comparison pages, solution pages, feature pages, use case content, etc.) to drive qualified pipeline and revenue.
Keyword Research & SERP Analysis:
Identify high-intent keywords across the buyer journey, especially commercial and transactional queries relevant to the US market.
On-Page Optimization:
Own the optimization of new and existing pages for search intent, technical performance, metadata, and user engagement.
Content Collaboration:
Work with content writers, designers, and product marketers to create and optimize SEO-friendly content that converts.
Technical SEO:
Partner with developers to ensure clean architecture, crawlability, indexation, internal linking, and Core Web Vitals compliance.
Link-Building Strategy:
Lead outreach and backlink acquisition strategies that improve domain authority and support key landing pages.
SEO Analytics & Reporting:
Monitor keyword rankings, traffic quality, conversions, and pipeline attribution using tools like GA4, Search Console, Ahrefs, and HubSpot.
What Success Looks Like
- Improved rankings and visibility for BOFU and commercial intent keywords
- Organic becomes a key driver of MQLs and pipeline
- Significant lift in high-intent traffic from the US
- Strong collaboration with content, web, and product marketing teams
- A scalable and documented SEO playbook and reporting framework
What You Bring
- At least 2 years of SEO experience, preferably in a B2B SaaS or similar performance-focused environment
- Proven track record of growing BOFU organic traffic and pipeline
- Deep understanding of search intent, funnel stages, and content formats that convert in a SaaS context
- Strong grasp of technical SEO, schema, crawlability, and site performance best practices
- Excellent analytical skills and familiarity with SEO tools (Ahrefs, SEMrush, Screaming Frog, GA4, etc.)
- Experience optimizing for the US market, including understanding of search behavior and competitive landscape
- Experience working with Wordpress or similar CMS
- Understanding of conversion rate optimization (CRO) for SEO pages
- A growth mindset and willingness to experiment, iterate, and own outcomes
Bonus Points
- Familiarity with programmatic SEO or AI-assisted content generation
- Basic HTML/CSS knowledge or experience working with developers
Why Join Us?
- Competitive pay
- Be part of a high-growth B2B SaaS company at an exciting stage of scale
- Full ownership and autonomy over SEO strategy and execution
- Work with a smart, collaborative team focused on meaningful growth
